Because there are so many methods available in search engine optimization or SEO, web designers have classified these as either white hat Search Engine Optimization or black hat SEO. Certain SEO Elite tactics are not accepted by particular popular search engines, but a number of individuals still employ these to hopefully get the visitors they need.
Describing the techniques
White hat SEO is the term used to describe methods that abide by the guidelines and stipulations of search engines. Techniques banned by the search engines are employed by people who are referred to as ‘black hat’ SEO exponents. There is an continuing battle between people who employ white hat and black hat Search Engine Optimization. The ethics behind what black hat operators do is not what you might consider ethically dubious. Black hatters say their sole purpose is to boost site rankings and their approach is okay and all they are doing is rigging the ranking system to their benefit.
Following the Rules
There are many techniques that you should avoid if you want to rank high and get on search engines’ good side.
Avoid the employ of obscure text.
You’ll also get into trouble if you place white text or light yellow on a white background because search engines are able to still detect these. In the past, over stuffing articles and website written content with the same keyword may have helped improve ranking, but search engines are smarter now and can decide if your written content is natural or no longer of good quality.
What to Steer Clear Of
The subject matter of a website is judged after it has been indexed by the automated robots that visit every page on a site. Where a web page that is assigned for people to look at but a robot is sent to some other page to be indexed, is called cloaking. Do not carry out this pursuit as search engines do not approve as they think they are being mislead. A page that is trying to rank high on the search engines but has no real written content is said to be a doorway page. Penalties might be incurred when search engines discover these sorts of pages and the same goes for orphaned pages as they are seen as doorway pages too.
Spamming is something you ought to stay away from.
Web pages with no written content that have been created simply to rank high in the search results are referred to as spam. When you discover these links you believe you may have come up with a relevant page but observe to your annoyance that the only things on these pages are advertisements for you to click. You ought to avoid this type of page too as they’re also considered as doorway pages.
